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todoist.com - The Ivy Lee Method Focus Better with This 100-Year-Old Strategy

You log in for the day, only to find 50+ new notifications. Where should you start: with your boss’s DMs or those urgent client emails? What about that weekly standup you need to prepare for? And that time-sensitive project you haven’t even started yet?

By 10 a.m., you’ve already burned through dozens of small decisions. Many might seem minor. But together, they drain your mental energy and take time away from the real work you need (and want) to do.

The Ivy Lee method can help by simplifying decision-making and keeping you focused. Hardly a new concept, this productivity method was first introduced in 1918. But even today, it remains a relevant and effective way to get clear on what’s important, so you can concentrate on the work that matters to you.

The Ivy Lee method is a daily planning system that helps you prioritize a shortlist of tasks you need to accomplish each day. It eliminates context switching and multitasking so you can get more done.

This productivity technique is named after Ivy Ledbetter Lee, a public relations consultant who developed it for a particularly demanding client: Charles Schwab, the president of one of America’s largest steel companies.

The Origin Story: A $25,000 Piece of Advice

Section titled “The Origin Story: A $25,000 Piece of Advice”

Obsessed with efficiency, Schwab wanted his executives at Bethlehem Steel Corporation to get more done. In 1918, he brought in Lee to help solve the problem.

Lee met with each of the executives, explaining his deceptively simple productivity method. Three months later, Schwab was so impressed with his executive team’s increased productivity, he paid Lee $25,000 (worth over $500,000 today).

The Ivy Lee method follows four basic rules:

  1. At the end of your day, identify six important tasks you need to do the next day. This number creates a constraint, forcing you to get clear on your priorities. It also limits you to a manageable number of tasks.
  2. Rank tasks by priority and do them in order. If you could only finish one task tomorrow, which would it be? Order your task list from most important to least important. Then, work through them in that order.
  3. Don’t move on until the task is complete. The key to this method is working on one task at a time until it’s finished. This approach helps you fully concentrate on what you’re doing and avoid leaving tasks unfinished.
  4. Move unfinished items to the next day’s list. Each evening, look at what didn’t get done and decide if it still matters. If it does, include it on tomorrow’s list. This daily reset prevents old tasks from piling up.

This technique works so well because it helps overcome common blockers and avoid productivity traps.

Simplifies Planning and Limits Distractions

Section titled “Simplifies Planning and Limits Distractions”

The Ivy Lee method is one of the simplest productivity systems. In fact, some might argue that it’s too simple. But if you’ve tried techniques that were too complex for your planning style, this one is worth trying.

If you’re prone to distraction during the workday like I am, this method helps you hit the ground running in the morning and stay focused throughout the day. All you have to do is pick six tasks and work through them.

Just make sure you create your list the night before. Otherwise, you might get distracted by all the possibilities when you sit down to do the work.

When you plan out your to-do list in advance, you have to make far fewer decisions during the workday. This reduces decision fatigue, which can otherwise deplete your energy and prevent you from getting started.

The toll that decision fatigue takes is real.

A 1998 study by Baumeister et al. found that making choices and self-regulation draw on the same inner resource. When this resource gets low, performance suffers.

A 2008 study by Vohs et al. found that making a high volume of choices lowers self-control levels. By actively looking forward to certain choices (e.g., your six daily tasks) you can reduce decision fatigue to an extent.

It’s easy to convince yourself that if you just learned how to multitask, you could get more done. The problem? Multitasking is a myth.

What we call multitasking is really rapid task-switching, and it comes at a steep cost. A 2015 study by Mark et al. found that every time you switch tasks, it takes an average of 23 minutes to resume the task. If you frequently jump between tasks on your to-do list, you can see how quickly this time could add up.

Can’t AI help? Not exactly. While AI tools don’t truly help you multitask, they can speed up certain processes.

The Ivy Lee method prevents you from losing time to multitasking. You work on one task at a time to avoid context switching.

I don’t know about you, but my to-do list seems endless. It’s filled with things I really need to do today, tasks that I need to start next month, bigger ideas that I might tackle in the future, and fragments of ideas that I may never start. If I use this list to plan my day, I get overwhelmed and stressed.

This happens partly because of the Zeigarnik effect. Essentially, your brain fixates on unfinished tasks, keeping them active in your mind even when you’re not working on them.

So, when you have 50+ tasks on your list, that’s 50+ things taking up mental space. The Ivy Lee method keeps this list to six items, reducing overwhelm and helping you feel like you have a handle on your day.

And when you successfully finish everything you set out to do in a day? You’ll feel immensely satisfied that you’ve completed your to-do list.

How to Start Using the Ivy Lee Method Today

Section titled “How to Start Using the Ivy Lee Method Today”

The Ivy Lee method doesn’t require any special tools or complicated setup. Here’s how to get started.

Set aside 10-15 minutes at the end of your day to plan tomorrow. Look at everything on your plate: ongoing projects, new requests, things you’ve been putting off. From all that, choose six things to prioritize.

You can write down the six tasks on paper or add tasks in Todoist. Use the method that works best for you. What really matters is being intentional about what makes the cut and the order of importance.

Be honest about what you can accomplish in a day. If you’re not sure how long something will take, overestimate rather than underestimate. You’ll feel better finishing everything than getting partway through your list.

Take it from me, a person who chronically overestimates how much I can do in a day. When I’m realistic about what I can accomplish (and I actually get it done) I feel extra motivation to keep the streak going the next day.

When tomorrow arrives, open your list and start with task one. Do your best to work on it until it’s done.

That means you should avoid checking email, responding to Slack messages, or doing anything else until that first task is complete.

If something genuinely urgent comes up, handle it. But then get back to your prioritized list. The trick is not letting the urgent take priority over the important.

Before you wrap up for the day, review what you achieved. Did you finish your entire list? Did you have time for extra tasks? Move any unfinished tasks to the following day, and then build out your list.

It can be tempting to skip this session and just plan in the morning. But this method only works if you commit to the end-of-day review and planning session.

Otherwise, you’ll find yourself back at square one: staring at an endless to-do list with no idea where to begin.

Use your review sessions to inform how you approach your task list:

  • If you regularly finish your entire list early in the day, the tasks might not be as time-consuming as you thought. Consider adding bigger tasks to your list for future days.
  • If you tend to complete part of your list, the tasks might be bigger than you thought. Or maybe frequent interruptions throw off your schedule. Pay attention to where your time goes throughout the day.